The big question from our guests this summer is when are you doing the bags again?! Well, for those of you that are not familiar, twice a year Oil & Vinegar has fun with surprise bags and they’re starting next week! Created after a Japanese shopping tradition, ‘fukibukuro’ or ‘lucky bags’ are the highlight of every sale event. The bags are full of interesting items at incredible prices.
The surprise bags at Oil & Vinegar are filled with five items from the store. Usually it is a combination of three food items and two non-food items and it can be anything from oils, vinegars, dried herbs, sauces, dip dishes, kitchen gadgets, and more. You have to be adventurous, but it is a great way to try new products, and, if you’re lucky, you’ll find one of the four gift cards that are hidden in the bags in every store.
The bags are double the value, so a $20 bag has $40 worth of products in it, and so on. They are packed randomly, so not even the staff in the shops knows what is in each bag or where the gift cards might be. It is so fun to see the excitement about this promotion. Besides our guests who have experienced it before, asking “when are the surprise bags coming?”, when the promotion starts, some guests will buy one for themselves and one for a friend, or co-worker just to brighten their day. Everyone has their own technique in finding the perfect bag; it might be closing your eyes and picking, wandering around lifting them and picking by weight, or just grabbing the first one you see! Anyway, it is fun and exciting and our most popular promotion ever!
